Give your 1% this season – #GivingTuesday

Posted by Christopher

Today is December 3rd and it is a day coming to be known more every year as GivingTuesday. It marks the start of year-end giving cycle, following #BlackFriday and #CyberMonday which are both just about buying things. Giving Tuesday is about making a real difference in the world.

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So many people hear about global issues like poverty and disease in other parts of the world, and they want to help – they really do! – but they feel overwhelmed by the enormity of it all. There’s a common belief that you can only help by giving lots of your time or money.

I’m here to dispel the misconception that charity has to be costly. Like almost everything else in life, if everyone did just a little bit – something well within the means of everyone in the United States and Europe – we could not only get a handle on horrors like famine, poverty, and disease from sanitation problems, we could conquer them in short order. Practically overnight!

How much would it take from each person? $100 a month? $50 a month? Not even. 20% of your income? Maybe 10%?

Would you believe only 1%?

The truth is that as little as 1% of your income could make 100% of difference to someone in need. If society as a whole could get enough people like you to pledge donating just 1% of their income every month, together we really could bring a lasting change to the world. Take stock just for a moment: how much is your paycheck every month? If you’re at the average income for the United States, you’d be bringing home almost $4000 a month. And when you’re making that much, $40 is only like skipping a single dinner out for 2 each month. Less, even, with tips factored in.

Of course, not many of us are making that much these days. Trust me, I know. If you only bring home, let’s say $1200 a month, giving as little as $12 of that would still go so far toward fixing these problems. No one in the non-profit sector expects any one person to give beyond their means, but if everyone would pledge only one little percent toward social change – literally a penny on the dollar – we’d easily be able to solve these global problems.

Will you, dear reader, take the pledge this #GivingTuesday to donate 1% of your monthly income starting now to a worthy non-profit like SUM1? Whether that’s a $10 or $20 monthly repeating donation or a lump sum based on the last 12 months? And even if you are more passionate about another cause that isn’t ours, please still pledge to donate your 1% toward that cause and help solve these problems.

And please don’t take the pledge quietly: proclaim it loud and proud to everyone! Put it on your Facebook, Tweet it to the world. Tell others that you’re doing your part to fix these problems – your 1% – and they will be more likely to follow suit.

If we all did our part this holiday season and in the coming year, then more hungry children would go to bed with full bellies, more girls would finish school and go on to successful and well-deserved lives instead of starting families at age 15, and more mothers would not have to bury another of their babies.

Albert Einstein said “Those who have the privilege to know have the duty to act.” That idea is something we’re really passionate about at SUM1. Even if you can’t take this 1% Pledge right now, then as a gift to us please tell your friends and family about it and send them to read this. Hopefully we can touch enough hearts this season to save the whole world.